Privacy Policy

Last updated: October 29, 2026

This is an online booking platform created by Latitude Key INC that allows guests or tenants to perform online booking or reservations of properties and rooms from Latitude Key INC who are Property managers or Property Owners. The platform includes the websites, apps and related online services, together the “Service”.

This Privacy Policy describes how your information is collected, used and shared when you use the Service.

The Service is intended for use by Property managers or Property Owners and in accordance with their instructions and is provided to you by them as is.

Property managers or Property Owners act as Data controllers and are responsible for the collection and use of any data that you submit or provide through the Service and such use is governed by the terms they have in place with Latitude Key INC who was authorized by them to act as Data processor of your personal information.

In addition to this privacy statement, Property managers or Property Owners may have additional policies or codes of conduct which will apply in relation to your use of the Service. If you have any questions about your use of the Service, please contact Latitude Key Inc.

I What kind of personal information is collected?

The following kind of personal information is collected from you:

your contact information, such as full name, phone number and email address;
your reservation details, such as dates of stay, number of guests and pets, and any requests you send us;
billing information needed to process your payment. Card payments are handled directly by our payment processor, Stripe; we do not store your full card number;
information you send us through our forms, our support assistant or by email (for example, a property address in our owner income-estimate form);
technical information collected automatically when you browse the website (see Cookies).

II Use of collected information

Property managers or Property Owners will share the information that it collects with Latitude Key INC, as provider of the platform, in order to allow Latitude Key INC to provide and support the Service:

communicating with users and administrators regarding their use of the Service;
enhancing the security and safety of the Service for, such as by investigating suspicious activity or violations of applicable terms or policies;
developing new tools, products or services within the Service;
associating activity on the Service across different devices operated by the same individual to improve the overall operation of the Service;
to identify and fix bugs that may be present;
conducting data and system analytics, including research to improve the Service.

III Disclosure of information

Property Managers or Property Owners may disclose the information collected in the following ways:

to third-party service providers that assist in providing various services to you as a guest;
to third-party apps, websites or other services that Property managers or Property Owners connected to through the Service;
to protect the safety of any person; to address fraud, security or technical issues;
in connection with a subpoena, warrant, discovery order or other request or order from a law enforcement agency;
to Streamline, our property management system, to record and manage your reservation;
to Stripe, to process your payment securely;
to Guest Ranger, LLC, to verify the reservation owner before a booking is confirmed;
to Mailchimp, to send our newsletter if you subscribe (each email includes an unsubscribe link);
to Google, to suggest addresses as you type in our forms (Google Maps Platform) and, with our advertising partners (Google Ads, Meta, Microsoft Advertising), to measure and improve our marketing (see Cookies);
to Anthropic for our AI Search, and to Mistral AI for our support assistant (see the sections below).

IV Accessing, modifying, exporting or deleting your information

You and your Property managers or Property Owners may access, correct, export or delete information that you have submitted to the Service using the tools within the Service (for example, editing your personal information). If you are not able to do so using the tools provided in the Service, you should contact your Property managers or Property Owners directly for access, modification, export or deletion of your personal information.

V Third-party links and content

The Service may contain links to content maintained by third parties that your Property managers or Property Owners does not control. You should review the privacy policies of each website that you visit.

VI Children’s privacy

We do not knowingly or intentionally collect information about children who are under 13 years of age.

VII Cookies

Property managers or Property Owners and their third-party website analytics and marketing providers (such as Google) use cookies on the Service. Cookies are packets of information sent by our servers to your web browser and then sent back by the browser each time it accesses our servers. The cookies may contain a variety of information, such as the web pages you have accessed, session durations and IP addresses. Cookies are used for various purposes, such as to collect statistical information about your use of the Service and save you the need to re-login with your username and password when you use the Service.

This information is used to make websites work more efficiently, as well as to provide business and marketing information, and to gather such personal data as browser type and operating system, referring page, path through site, domain of ISP, etc. for the purposes of understanding how visitors use a website. Cookies and similar technologies help us tailor our website to your personal needs, as well as to detect and prevent security threats and abuse.

When you first visit our website, a banner lets you accept or refuse analytics and advertising cookies. Until you make a choice, only the cookies needed for the website to work are used. You can change your choice at any time through the “Cookie preferences” link at the bottom of every page.

If you wish to block cookies, you may do so through your browser’s settings or through our cookie preferences. You can also opt out of Google Analytics with Google’s browser add-on (tools.google.com/dlpage/gaoptout) and of personalized advertising in your Google, Meta and Microsoft ad settings. You can delete cookies that are already on your computer and you can set your browser to prevent them from being placed going forward. Please refer to the browser’s help menu for further information. However, please bear in mind that disabling cookies may adversely affect your user experience on the Service. To learn more about how to reject cookies, visit www.allaboutcookies.org.

VIII AI-assisted search

When you use the “AI Search” option of our search bar, the text you type is sent to our artificial-intelligence provider (currently Anthropic) only to turn your request into search filters such as destination, dates, number of guests or amenities. Please do not include personal information (name, email address, phone number) in your request.

We keep a log of these requests (the text, the filters applied and the date, without your IP address) for 90 days to improve our search, after which it is deleted automatically. To prevent abuse, your IP address is used in a non-reversible (hashed) form to count requests per hour; it is never stored with your request.

General questions typed in the search bar (for example about our cancellation policy) are passed to our support assistant on this website.

IX Support assistant

Our website includes a support assistant. It first answers with information approved by our team; when its AI is enabled, other questions are answered by an artificial-intelligence model provided by Mistral AI, using only the content of our website. Please do not share sensitive information in the chat. If you ask to be contacted by our team, the last messages of the conversation are sent with your request. Conversations and support requests are kept for 30 days, then deleted automatically.

X Changes to the privacy policy

This Privacy Policy may be updated from time to time. When updated the “Last updated” date at the top of this page will be amended and the new Privacy Policy will be posted online.

XI Contact

If you have any questions about this Privacy Policy, or wish to access, correct or delete your personal information, please contact Latitude Key Inc. at marketing@latitudekey.com or +1 (754) 200-4894.